AWYR - Who are we?

AWYR is a luxury clothing brand born in south Wales, bringing Welsh culture and heritage to the fashion industry

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Our story

At the start of 2025, we had an idea. To start a clothing brand, but there was a problem. How do we stand out? how do we make ourselves different?

That's where AWYR was born, A Welsh inspired brand with a Welsh name.

What does AWYR mean?

AWYR translates to sky or air, depending on the context.

Our mission

To create unique Welsh inspired clothing to help protect and strengthen the Welsh culture, Heritage and Language